Anywhere: Activation
Anywhere: Activation provides real-time access to user session data, enabling you to detect, understand, and instantly act on behavioral signals across your digital ecosystem. It's designed for developers who need to build integrations for in-the-moment activation and AI-driven use cases.
Activation offers a suite of tools for developers:
- Sessions API: Combine session data with generative AI to power real-time customer experience solutions.
- Streams: Stream high-value behavioral user events to a webhook endpoint in real-time.
- Turnkey Solutions: Before you code, see if our existing solutions can solve your problem or provide inspiration.
Most solutions will use a combination of the tools referenced above. Feel free to reach out to a member of your Fullstory account team for guidance on how to approach designing a solution that meets your needs.
Activation Quota
Calls to the Sessions API and triggers from Streams are metered through a usage-based metric called "Activations". See Anywhere: Activation - Activation Quota to learn more.
| Method | Consumption Rate |
|---|---|
| Get Session Events | 1 Activation per call |
| Generate Context | 1 Activation per call |
| Generate Summary | 1 Activation per call |
| Streams (Single Event) | 1⁄100th Activation per trigger |
| Streams (Event Patterns) | 1 Activation per trigger |
Sessions API
The Sessions API provides multiple ways for getting real-time session data out of Fullstory, whether that's raw event data, session context, or AI-generated session summaries. The specific approach you take will depend on your use case.
See the Sessions API Overview for a walkthrough of each use case.
Streams
Streams send real-time behavioral data to an external system, like an HTTP webhook endpoint, when specific user behaviors are detected in Fullstory. This allows you to trigger automated workflows, personalize user experiences, or send data to other platforms the moment an action occurs.
You can configure Streams to trigger based on two types of definitions:
- Single-Event Triggers: Fire a notification every time a specific, single event occurs, such as a user visiting a URL or clicking an element.
- Multi-Event Pattern Triggers: Define a sequence of events, and exclusions, that must happen within a certain timeframe to trigger a notification. This ideal for identifying more complex behaviors, like cart abandonment.
Turnkey Solutions
Before writing any code, check Anywhere: Activation - Getting Started to see if your needed solution is already listed and for inspiration. We already have solutions for Salesforce, Adobe Experience Platform, Zapier, and more.