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Analytics Events

Send instrumented event data into Fullstory

Domain-specific events captured by Fullstory add additional intelligence when you're searching across sessions and creating new user segments. You can define and capture these events with Fullstory custom events.

    eventName string required

    A string containing the name of the event. Event names can be no longer than 250 characters.

    eventProperties object required

    A JSON object containing additional information about the event that will be indexed by Fullstory. The maximum size is 512Kb.


  • Sustained calls are limited to 60 calls per minute, with a burst limit of 40 calls per second.
  • Arrays of objects will not be indexed (arrays of strings and numbers will be indexed), with the exception of Order Completed events.

Additional Information

FullStory.event(eventName, eventProperties)

Example Invocation

Adding a product to an e-commerce cart

FullStory.event('Product Added', {
cart_id_str: '130983678493',
product_id_str: '798ith22928347',
sku_str: 'L-100',
category_str: 'Clothing',
name_str: 'Button Front Cardigan',
brand_str: 'Bright & Bold',
variant_str: 'Blue',
price_real: 58.99,
quantity_real: 1,
coupon_str: '25OFF',
position_int: 3,
url_str: '',
image_url_str: ''

SaaS product subscription

FullStory.event('Subscribed', {
uid_str: '750948353',
plan_name_str: 'Professional',
plan_price_real: 299,
plan_users_int: 10,
days_in_trial_int: 42,
feature_packs: ['MAPS', 'DEV', 'DATA'],